Incredible Press Release Power Submission Examples

Introduction

The best way to learn how to write a press release is by reading good examples. And the best way to see press release examples is by searching for them. You can find dozens of great ones on our blog, but today we're going to focus on seven that really stuck out—and they're all pretty different from each other! So read them all and learn how you can improve your own writing skills:

The best way to learn how to write a press release is to read press release examples. 

The best way to learn how to write a press release is to read press release examples. And the best way to see press release examples is to search for them.

Searching for press releases can be time-consuming and may not yield an optimal result, so it’s important that you find a method that works well for you. The Internet has many resources available, including blogs and other websites dedicated solely towards helping journalists find relevant information on topics related to their area of expertise or interest; however, these resources are often too broad in scope (i.e., they don't focus specifically on certain types of content), which makes it difficult if not impossible at times even with advanced search tools such as Google's Advanced Search Form (https://www).

1. Be sure your press release covers the basics.

• The headline and subhead will be the first thing people see. You should make sure they're catchy, but don't overdo it—a good rule of thumb is that if you can't say the headline in one word, chances are it's too complicated for most people to remember or understand.

• The body of your press release should be short enough so that it doesn't become tedious after reading it once or twice. Keep in mind that some of your readers may not want to read a long document right away; instead, try offering them an excerpt from your article at no cost by including a link back to your original source (this tip works especially well with online publications).

2. Make your headline short and punchy

The headline is the most important part of your press release. It should be short and punchy, with keywords and numbers that catch the reader's attention.

It's important to keep in mind that people are busy and they don't have time to read long paragraphs, so use quotes or questions that will grab their attention quickly. For example: "Our new product helps you make better decisions faster" vs "We've created a better way for businesses to manage their inventory."

3. Do you have a subhead?

A subhead is a short, to-the-point sentence that explains the main idea of your press release. It can be used as a way to keep your press release from getting too long, especially if you have multiple paragraphs or sections. It's not meant to be a headline; it's just another way for readers who don't read every word in your publication (but do read headlines) to get an overall sense of what they're reading about.

If you're unsure where exactly you should start writing or how many words should go into each part of your story, ask yourself: "How would I explain this in one sentence?" Then try doing so!

4. Lead with your most newsworthy information

Lead with your most newsworthy information.

The first sentence of a press release should be devoted to what’s most important, and this should be the only time you use any keywords or phrases related to that topic. For example, if you are announcing an event where people can learn about how to become certified public adjusters (CPAs), then it wouldn't make sense for your lead sentence to say something like "CPA certification is free!" The lead sentence should instead focus on why CPAs are valuable in today's business environment: "We will teach attendees everything they need to know about becoming a CPA."

5. Pack your second paragraph with detail

The second paragraph of your press release should be packed with detail. This is the meat of your story and what will make it stand out from other submissions.

Include the names of your contacts in this section, as well as any relevant awards or accolades they've received. You can also include any quotes from the press release itself, or links to relevant websites where more information can be found about them.

6. Use quotes liberally

Quotes are a great way to add interest and color to your press release. They can help you to establish the credibility of your source, as well as keep readers interested in what's being said.

You should use quotes liberally, but don't overdo it! If you're quoting more than four people per page (or about eight total), consider breaking up those quotes into smaller sections instead of using all one big block quote at the end of each paragraph—you'll want readers' eyes moving down toward where they might stop reading because they've lost interest due to too much text on one page.

7. Include all the important details in the boilerplate, including links!

• Include all the important details in the boilerplate, including links!

The boilerplate is what you see at the bottom of your press release that contains a brief summary of your release and contact information. It’s also where you want to include links so that people can find more information about you or your company. If you don’t have time to create a template for this section, here are some tips:

• Keep it short and sweet (no more than two lines).

• Use bold text for headings and subheadings; italics for secondary or subsidiary headings; quotes in quotations marks if appropriate; no spaces between words or letters except for hyphens (-).

8. Keep it short and sweet (or at least short)

You've got to be concise. Your reader doesn't have time to read a long-winded press release and figure out what you're talking about, so keep it short and sweet.

Don't waste the reader's time with an intro that explains everything before they've even gotten started reading your submission (or worse? A bunch of text that could be cut down by 50% without losing any real value).

Keep it simple: Choose one main idea in your press release that gets across the point of your story without getting bogged down in unnecessary details or jargon. This will help readers understand what's going on faster, plus it'll make sure they don't get lost after reading through a few paragraphs like I did last week when I submitted my article about how much watermelon costs per pound at Whole Foods Market!

You can learn how to write a compelling press release by reading a few good examples

• Read a few good examples.

• Use a template to help you write your own press release.

• Get feedback from others before submitting it for publication on the Internet or in print media.

Conclusion

I hope that this post inspired you to explore how to write a press release. The best way to learn is by reading examples of great ones, so that’s what we did here. I also encourage you to take some time before writing your own release and consider the elements listed above—they’re not just good for your writing skills but also good for your marketing strategy as well!

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