Makers of 5-hour Energy shot launching new energy drink at Las Vegas show

The institution that makes the ubiquitous 5-hour Energy changeable is launching a caller beverage designed to vie with the likes of Monster and Red Bull.

Living Essentials, the makers of 5-hour Energy, announced Monday it would beryllium launching a 16-ounce carbonated mentation of its vigor shot, during the National Beer Wholesalers Association yearly normal astatine Caesars Palace.

The Las Vegas marketplace volition beryllium 1 of the archetypal to get the caller portion connected store shelves, arsenic the merchandise begins to rotation retired crossed the country.

The carbonated portion volition beryllium offered successful berry, grape and watermelon flavors, which besides are the astir fashionable flavors of the 5-hour vigor shot.

Living Essentials CEO Manoj Bhargava said successful a connection that the portion has a “lighter sensation compared to Red Bull and Monster.”

This is simply a processing story. Check backmost for updates.

Contact Subrina Hudson astatine shudson@reviewjournal.com. Follow @SubrinaH connected Twitter.