New ad campaign pushing Vegas as the ‘Greatest Arena on Earth’

Las Vegas tourism officials connected Monday launched their latest tv advertisements highlighting Southern Nevada arsenic the “Greatest Arena connected Earth.”

The 60, 30 and 15-second spots from the Las Vegas Convention and Visitor Authority are dubbed “Sidelines” and “One Game” and diagnostic Allegiant Stadium and the UFC’s Apex. The spots volition aerial connected TV and incorporated societal media aspects arsenic well. The advertisement conception was created by R&R Partners connected behalf of the LVCVA.

In summation to pro sports, the ads besides item the eating and high-end nine options successful Las Vegas, which marque traveling to a sporting lawsuit successful Sin City a multi-day affair.

“The vigor and excitement of sporting events successful Las Vegas is incomparable. There are truthful galore ways to acquisition marquee events, from catching the crippled itself to attending instrumentality fests, over-the-top ticker parties, unrivaled sportsbooks and more,” Kate Wik, main selling serviceman for the LVCVA said successful a statement. “With the 2nd signifier of the ‘Greatest Arena connected Earth’ campaign, we proceed to observe the thrilling versatility that makes Las Vegas the eventual sports destination. When events hap here, fans are much than conscionable spectators.”

The 2 caller ads volition tally done a assortment of broadcast TV, connected TV, paid pre-roll and integrated media successful summation to concern placements with the Raiders, Golden Knights and the Las Vegas Bowl.

In summation to the section pro sports offerings, LVCVA besides highlighted upcoming large events adjacent year, including the NHL All-Star Weekend, NFL Pro Bowl, the East-West Shrine Bowl and the 2022 NFL Draft, with hints astatine further large-scale announcements soon to come.

In a survey conducted successful August, 73 percent of U.S. sports fans said unrecorded sporting events successful Las Vegas created different crushed to sojourn the area, with 6 percent of those surveyed stating that sporting events successful Las Vegas are a crushed to program oregon widen a travel to the area.

A beardown beingness of opposing teams’ fans astatine Raiders games astatine Allegiant Stadium is simply a reflection of the survey’s results. Fans person described their trips to games successful the $2 cardinal stadium arsenic a multi-day tailgating experience.

“It’s similar 1 monolithic tailgate for the full weekend,” said James Griffith of Delaware, who attended the Raiders-Eagles crippled astatine Allegiant Stadium successful October. “This has been similar 4 days of tailgating. We’ve fundamentally been tailgating since we showed up.”

Contact Mick Akers astatine makers@reviewjournal.com oregon 702-387-2920. Follow @mickakers connected Twitter.