Samsung set on moving sustainability initiatives forward, CEO says

Consumers are rapidly becoming much and much eco-conscious successful their buying habits, and the world’s biggest brands are taking notice.

Look nary further than the Tuesday nighttime pre-show keynote code during which Samsung CEO Jong-Hee (JH) Han focused heavy connected institution initiatives that helium said volition assistance thrust sustainability innovation. CES opens Wednesday greeting astatine the Las Vegas Convention Center and respective different Las Vegas venues.

On Tuesday, Han highlighted immoderate of the newest Samsung products announced astatine CES this week, including a TV distant that draws powerfulness from some the prima and from the powerfulness of vigor waves emitted from things similar a home’s Wi-Fi router.

Han besides noted the company’s efforts astatine reducing discarded on the accumulation rhythm for galore of its electronics. Specifically, Han said that the Samsung’s Carbon trust-certified representation chips reduced the company’s c emissions by astir 700,000 tons past year.

In 2021, each of Samsung’s TV boxes included recycled materials, and Han said that this volition beryllium expanded to the interior packaging of the TV boxes arsenic good starting this year, including the Styrofoam and integrative bags.

And Samsung is looking to collaborate with different companies to code immoderate of these issues.

Samsung is mounting its sights connected addressing 1 of the biggest biology problems that comes successful a precise tiny package: microplastics. To bash that, it announced a caller collaboration with outdoor marque Patagonia to make a caller washing instrumentality that volition filter microplastics successful hopes of keeping them retired of the world’s h2o systems.

Han besides noted that Samsung’s eco-friendly innovations, including the Eco Remote, volition beryllium made unfastened root and accessible to different brands to further code the biology challenges.

“These are important steps. But we cannot execute our goals alone. We judge unfastened innovation and collaboration are keys to warring clime alteration and protecting our environment.”

A study from PwC released successful June 2021 showed that much than fractional of the planetary excavation of consumers polled said they intentionally bargain items with eco-friendly packaging, that person traceable and transparent origins, and from companies that are supportive of protecting the environment.

“We cognize you are passionate astir sustainability,” Han said.

Contact Colton Lochhead astatine clochhead@reviewjournal.com. Follow @Colton Lochhead connected Twitter.