‘Sidelines’ take center stage in new Vegas tourism ads

With an influx of sports options into Las Vegas, tourism officials look to capitalize connected that successful an effort to bring much visitors to the area.

The Las Vegas Convention and Visitors Authority is embarking connected the adjacent signifier of its “Greatest Arena connected Earth” advertisement campaign focusing not lone connected large sporting events specified arsenic the Raiders and UFC, but different amenities Southern Nevada has to offer.

“Sidelines,” an upcoming advertisement conception created by R&R Partners connected behalf of the LVCVA, volition absorption connected the area’s nonrecreational arenas, eating options and high-end clubs. The spot aims to beryllium that the destination offers unmatched sports and amusement experiences.

“We cognize that sports is simply a almighty gully for visitors to Las Vegas and our probe intelligibly shows fans are drawn to the unsocial acquisition of seeing their location teams play here,” Kate Wik, LVCVA spokeswoman said. “We anticipation this advertisement volition gully a caller assemblage who volition spot firsthand that nary spectator is connected the sidelines successful Vegas.”

The drafting powerfulness was seen firsthand connected Sept. 26 erstwhile the Southern Nevada country saw implicit 125,000 fans instrumentality successful unrecorded sports betwixt 4 events: the Raiders-Miami Dolphins crippled astatine Allegiant Stadium; the South Point 400 NASCAR contention astatine the Las Vegas Motor Speedway; the Golden Knights’ preseason opener astatine T-Mobile Arena; and the Las Vegas Aviators’ crippled astatine Las Vegas Ballpark.

The “Sidelines” advertisement is portion of a larger sports run featuring aggregate advertisement and integrated media placements with Jimmy Kimmel Live, iHeartRadio, Turner Sports, theScore, Univision and more. The advertisement volition statesman to aerial aboriginal this twelvemonth oregon aboriginal adjacent twelvemonth connected TV networks including FOX, ESPN and NBC/NBC Sports.

The run volition besides beforehand Las Vegas sporting events.

Seventy-three percent of U.S. sports fans said unrecorded sports successful Las Vegas adds a caller magnitude to visiting the area, according to a targeted sports question probe survey conducted successful August by Heart+Mind Strategies connected behalf of the LVCVA. Additionally, 56 percent of those surveyed said unrecorded sports successful Las Vegas is simply a crushed to program an further sojourn and/or widen a travel to the destination.

“Only Vegas tin archer a communicative wherever the excitement, vigor and unexpected moments don’t conscionable hap connected the field, and don’t extremity erstwhile the timepiece runs out,” said Billy Vassiliadis, CEO of R&R Partners. “With this run we are immersing the spectator successful the acquisition of sports that they tin lone get successful the ‘Greatest Arena connected Earth.’”

Contact Mick Akers astatine makers@reviewjournal.com oregon 702-387-2920. Follow @mickakers connected Twitter.