Stevie Nicks reads ‘love letters’ in Station Casinos’ new campaign

First, the dependable that sounds similar Stevie Nicks, is. The subjects successful the video who look similar employees, are. The messages that look directed astatine Las Vegas locals, are meant to.

Station Casinos has laid retired its “From Vegas With Love” advertisement campaign, trumpeting its affection for section residents. The extended selling blitz coincides with the company’s 45th anniversary.

Nicks, co-founder of the legendary stone set Fleetwood Mac, narrates video spots to beryllium broadcast crossed the city. She was chosen for the band’s predominant headlining performances and her ain solo shows.

The Youngbloods’ deed “Get Together” is the soundtrack. Several Station Casinos employees illustration their clip with the company. The spots deed connected circumstantial facets of the city. Billboards person been installed astatine Station hotel-casinos passim the valley, with specified messages arsenic ““We grew up here. That’s our location advantage,” and “Shoutout to everyone that moved present ‘just for a mates of years’ and ne'er left.”

Station Casinos Chief Operating Officer Bob Finch said successful a connection that the institution wanted to grant the metropolis and its loyal Station customers.

“We judge that ‘From Vegas With Love’ is simply a relevant, light-hearted emotion missive to the radical who unrecorded and enactment successful Las Vegas — that volition proceed to bring locals unneurotic and make a greater transportation passim our beloved city,” Finch said. “And arsenic our billboard says: Been here, inactive here, staying here.”

John Katsilometes’ file runs regular successful the A section. His “PodKats!” podcast tin beryllium recovered astatine reviewjournal.com/podcasts. Contact him astatine jkatsilometes@reviewjournal.com. Follow @johnnykats connected Twitter, @JohnnyKats1 connected Instagram.