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Big, loud, dazzling slot machines were the stars of the Global Gaming Expo amusement past week.
New variations connected array games held their own.
But it was the supporting formed of products and their exertion that wowed galore of the thousands of attendees who wandered the commercialized show, the casino industry’s largest merchandise supermarket, which ended its tally Thursday astatine The Venetian Expo.
“As G2E has evolved implicit the years, the value of exertion and its integration into the full impermanent acquisition remains the predominant evolutionary facet of the industry,” said Brendan Bussmann, manager of authorities affairs for Las Vegas-based Global Market Advisors. “While you tin ne'er regenerate the radical that present the hospitality that the manufacture is built upon, exertion tin assistance if executed decently into enhancing that experience.”
In immoderate cases, the caller exertion involves merging features into a azygous device.
“One of the different products that was discussed by a fig of attendees was the integration of slots and sports betting into 1 device,” Bussmann said. “As sports betting continues to grow crossed the country, devices similar this volition go much commonplace arsenic individuals look to maximize the acquisition by watching a crippled portion playing a slot oregon different game.”
Acres Manufacturing Co. introduced the PayAction Sports Bonus arsenic portion of its 2021 G2E lineup. The bonus uses a unrecorded sports information provender to trigger a bonus circular connected immoderate slot instrumentality connected to Acres’ Foundation casino absorption system.
What that means is that if you’re a instrumentality of the Vegas Golden Knights and you enactment that successful your subordinate profile, you could triumph a peculiar bonus connected a slot instrumentality if the Golden Knights people a goal.
“These machines volition wage treble whenever the Golden Knights people successful an NHL game,” said Noah Acres.
The machines are programmed to nutrient a extremity horn dependable effect indicating a solemnisation mode — and each pays would beryllium doubled for 90 seconds.
IGT besides showed interactive exertion that enables slot instrumentality players to spot sports bets portion they beryllium successful beforehand of the slot.
‘Biggest resonating trend’
While sports-betting innovations were precocious connected the database of must-see technology, companies offering cashless gaming products and integer funds transferring were besides blistery commodities.
“While determination were respective caller innovations, I deliberation the biggest resonating inclination is the continued tendency to beforehand cashless gaming,” Bussmann said.
“While the remainder of the satellite has and continues to usage cashless arsenic immoderate of its mainstream forms of payments, the gaming acquisition inactive has a agelong mode to spell to wage drawback up, but the tendency to determination the manufacture guardant is determination with the advancements successful exertion crossed the board,” helium said.
IGT’s Resort Wallet and IGTPay products were recognized astatine G2E past week arsenic “Product Innovation of the Year.” Resort Wallet enables operators to connection “carded cashless” oregon “cardless cashless” gaming, and successful operation with IGTPay, supply players entree to outer backing sources specified arsenic slope and debit cards and e-wallets.
That means wealth from a slope relationship tin beryllium transferred to an physics wallet connected a smartphone and transferred straight to a slot instrumentality via a Bluetooth connection. Transactions are verified done idiosyncratic recognition numbers to support a player’s funds secure.
Location, location, location
Exhibitors had different technological surprises for the much than 13,000 attendees.
Lindsay Slader, managing manager of gaming for GeoComply of Vancouver, British Columbia, showed her company’s determination verification system, increasing successful request due to the fact that of the accelerated dispersed successful sports wagering.
States that connection sports betting indispensable proceed to verify that idiosyncratic placing a stake is wrong the borders of the state. “Our exertion is wrapped into the mobile apps and the websites wherever you’d beryllium placing your wager,” Slader said.
GeoComply’s strategy is designed to observe spoofing oregon immoderate manipulation of determination data.
The strategy includes a color-coded surface showing the determination of iPhones and iPads, Android devices and immoderate desktop computers, PCs oregon Macs.
Slader demonstrated a strategy showing information validation astatine the New York-New Jersey borderline wherever the locating strategy is truthful precise that it tin verify a bettor’s determination wrong a passageway beneath the Hudson River and to marque definite a New York subordinate is past the stream centerline earlier betting successful New Jersey.
Brooke Fiumara, co-CEO of Optix, a Las Vegas institution founded successful 2019, said her institution analyzes subordinate information that tin beryllium utilized to marque amended selling and subordinate improvement decisions.
“Optix is simply a casino information platform,” Fiumara said. “We instrumentality each of the information astir the casino and operationalize it for slots, selling and subordinate development. For each 1 of those products, we person an artificial quality constituent that makes recommendations connected however to optimize a slot level oregon selling campaigns, oregon marque recommendations of players to contact. It takes the guesswork retired of operating.”
‘PayPal for the casino world’
Las Vegas-based GlobalPayments works successful the integer outgo world, serving much than 3 cardinal patrons successful 500 online and brick-and-mortar casinos.
“We’re each astir information and currency entree successful the casino space,” said Justin Sprague, elder vice president of selling for GlobalPayments.”We’re similar a PayPal for the casino world.”
The institution has been operating for 20 years successful mobile backing and cashless transactions and has doubled down, present that casino companies are wanting much touch-free, integer outgo solutions.
And immoderate of the biggest displays connected the G2E level weren’t that technological, but they were important supporting formed members for resorts.
Dennys Patir of the Germany-based Patir Casino Seating, has been attending G2E since 2005. The COVID-19 outbreak enabled him to present caller products that support casino guests with antibacterial materials to use to a immense array of casino seating. They see chairs for poker, array games, slot instrumentality and hospitality seating, eating chairs, banquet chairs, barstools, lounge chairs, sofas and sportsbook seating.
Patir said immoderate of the sportsbook chairs are arsenic comfy arsenic the amusement country overstuffed recliner.
Certain chairs bash transportation a spot of exertion — a wireless charger located connected the limb of immoderate of them.
The Review-Journal is owned by the household of Dr. Miriam Adelson, the bulk shareholder of Las Vegas Sands Corp., which operates The Venetian Expo.
Contact Richard N. Velotta astatine rvelotta@reviewjournal.com oregon 702-477-3893. Follow @RickVelotta connected Twitter.
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