Thirty-seven minutes. That’s each it took.
When tickets for Life is Beautiful 2021 went connected merchantability successful March, the festival sold retired successful small implicit a fractional an hour.
That’s much than 50,000 three-day passes gone successful astir the clip successful takes to drawback a “Seinfeld” rerun, easy a grounds for the music, arts and nutrient festival, present successful its 8 go-round aft skipping 2020 due to the fact that of the pandemic.
“To person it hap that rapidly was truly an astonishing feeling,” says Craig Asher Nyman, Life is Beautiful’s caput of euphony and unrecorded performances, “to cognize that radical wanted to travel to backmost to Life is Beautiful, they privation to travel backmost to Vegas, they privation to beryllium capable to revel astir the streets.”
Of course, the euphony remains the fest’s main draw, this year’s headliners including psych-pop abstraction cases Tame Impala, punk snot rockets Green Day and of-the-moment singer-songwriter Billie Eilish, with a heavy undercard ranging from razor-tongued rapper Megan Thee Stallion to guitar heroine St. Vincent to EDM stadium-filler Illenium.
As for the different attractions dispersed crossed 18 metropolis blocks downtown: You tin meditate with Deepak Chopra, larn however to marque ace big beverages astatine a cocktail schoolhouse helmed by starring section mixologists and possibly person a fewer spit takes with comedian Sarah Cooper, who went viral successful 2020 with her satirical clips of erstwhile president Donald Trump.
So, what’s caller for 2021?
Well, yet there’s thing for the footwear scootin’ set: the debut of the Western Country Club, a full-on honky-tonk with Vegas’ ain The Rhyolite Sound arsenic 1 of the location bands during the weekend.
Container Park volition besides person a caller look.
“Container Park is flipping into a rising prima stage,” Nyman explains. “Emerging artists that I’m going to conjecture that radical haven’t heard, they’re going to beryllium introduced to a batch of caller sounds from each implicit the country, immoderate planetary artists, immoderate locals.”
Additionally, Life is Beautiful volition big its archetypal soundless disco this year, featuring “a batch of Vegas DJs that radical volition know,” Nyman says. “That’s going to beryllium a truly chill acquisition for us.”
An acquisition 2 years successful the making.
Contact Jason Bracelin astatine jbracelin@reviewjournal.com oregon 702-383-0476. Follow @JasonBracelin connected Twitter and @jbracelin76 connected Instagram