Top 6 Mistakes Killing Your Event App Downloads

Mobile event apps- a crucial technology that can handle multiple tasks all by itself and has the potential to do more as time progresses. However, having such importance and popularity among organizers and event planners is unfortunately not enough, not enough until users and attendees raise the number of event app downloads.

Through this article, we wish to present to you the 6 main reasons killing your mobile event app downloads as well as provide actionable and valuable answers on how to curb and solve them. 

1. Lack Of A Clear Value Proposition

If you don’t convey your event mobile app’s features and provide clear reasons for attendees and users then of course they won’t care enough to download or install it on their devices. Remember people only accept things whether buying or downloading when they sense and perceive value.

Common Mistakes

• Vague descriptions like “Your event companion” fail to highlight or provide specific benefits and details about the potential of your event app.

• Overcrowding and stuffing the mobile event application with features that overwhelm users when alternatively it should be fixing their core pain points.

How to Fix It

• Keep your eyes on key characteristics of the event apps that would matter the most to your attendees like schedules and timings, real-time updates, networking capabilities, etc. 

• Make sure to convey messages in your marketing and promotional material and campaigns which is clean, clear, and to the point for your attendees.

2. Poor App Store Optimization (ASO)

The second mistake which is a very common and taxing one is the lack of app store optimization (ASO). If users are not able to find your mobile event app easily then they again won’t bother to download it. Remember there could be thousands of other event apps out there on the store, which is why it is important to address this mistake. 

Common Mistakes

• Failing or forgetting to add relevant keywords like “event app” or “mobile event app downloads” in the app title and description.

• Utilizing low-quality screenshots and generic icons that fail to captivate attention.

How to Fix It

• Research and include relevant keywords, such as “event mobile app” and “mobile event application,” into your app’s title, description, and metadata.

• Make use of good-quality visuals and attractive app previews that mention key features.

• Regularly update your app store page to showcase new features, and benefits, and incentivize attendees to download it. 

3. Neglecting Pre-Event Promotion

You might have the best event mobile app out there in the market but if you want it to have good download numbers then it’s important to make users and attendees aware of it and that is why marketing and promotion are important to drive your event app downloads. 

Common Mistakes

• Simply stating and mentioning the event app once before the event or during the event.

• Not including the mobile event app in your event marketing and promotion strategies. 

How to Fix It

• Start promoting your event mobile app weeks or even months before the event deadline.

• Use email campaigns, social media, and your event website to state the app’s benefits and share download links everywhere and as often as possible.

• Provide incentives, such as early access to event materials or exclusive content, to push attendees to download the event mobile app.

4. Complicated Onboarding Process

It’s crucial to have an onboarding process that transforms the event app downloads into users actively using it. If you have a lengthy or complex onboarding and understanding process then that can be a hassle for your users, provoking them to instead uninstall the mobile event application altogether.

Common Mistakes

• Asking or requesting for a lot of information during the registration or login process.

• Providing a complex and confusing user interface that users won’t give their time to understand.

How to Fix It

• Ease the registration and login procedure by enabling users to sign in via email or social accounts.

• Give a dedicated guide or walkthrough as the first touch point of the event app to have users used to and familiarized with the app’s main features.

• Make sure the event mobile application has an organized and smooth layout and design respectively to boost usability and engagement.

5. Failure To Highlight App Features

Once again if you as an event organizer and planner don’t make your potential attendees understand or be familiar with why your event app is valuable and necessary then it’s highly probable that it won’t lead to downloads and engagement. 

Common Mistakes

• Miscommunication or lack of communication regarding the features and benefits of the event mobile app during marketing and promotional activities. 

• Targeting the common and general features of the mobile event application instead of targeting the unique and valuable aspects of the event app.

How to Fix It

• Generate and utilize videos, infographics, and carousel posts to showcase the unique features of the mobile event app like live Q&A, customized agendas, networking capabilities, gamified elements, etc. 

• Make a special and dedicated segment for your event mobile app on your event or organization website highlighting the importance of the app in smoothening the event processes and experience.

• Additionally, add testimonials, reviews, and case studies from previous or past events displaying the value and features of the mobile event application.

6. Ignoring Feedback and Updates

An outdated or buggy mobile event application can quickly lose user trust, leading to poor reviews and fewer downloads. Ignoring user feedback or failing to provide regular updates is a major pitfall.

If your event app is outdated and gathers some glitches or issues that can mess with user trust and lead to negative reviews then it will most definitely hamper your event app downloads. Not taking heed of user or attendee feedback is a big pitfall and also hits your brand reputation.

Common Mistakes

• Not considering or taking care of app maintenance and updating it after its first launch.

• Ignoring and not considering reviews and complaints from users/ attendees.

How to Fix It

• Proactively keep an eye on user reviews and feedback to notice and work on areas for improvement as well as respond on time to show that you are working and cater to your audiences.

• Make sure to regularly recondition your mobile event application to nullify bugs, and glitches and boost performance as well as brainstorm and produce new features.

Conclusion

Driving event app downloads ask for more than just developing a functional and beautiful mobile event app. Instead, it requires careful addressing and consideration of the issues and  6 mistakes stated above.

Take a proactive approach to optimize your event app’s marketing and promotion, onboarding process, and long-term usability. Remember, a well-executed event app strategy doesn’t just boost a single event but creates a positive impression that inspires users and attendees to interact with your events time and again.

Related Articles